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Developing an effective digital media campaign involves much more than achieving arbitrary metrics and engagement stats.

It requires strategy, audience research, careful planning, tactical optimisation and thumb-topping creative to turn business objectives into audience action that delivers excellent results. The combination of outcomes is what makes a successful campaign valuable. We measure this by evaluating the ad recall lift (brand retention), engagement rates and low ad serving costs against relevant industry standards.

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Anne Theunissen

+27 (0) 83 680 4440

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