Social Media
Why Social Media Marketing?
At the centre of all digital marketing is social media. Social Media Marketing or SMM focuses on creating content (such as images, written articles, and videos) that drives audience engagement as well as paid social media advertising.
If you have a company, you should be advancing into the digital space. It is also one of the most cost-effective media and offers measurable ROI tools.
Social Media builds relationships on a personal level, it improves brand awareness and website traffic via the use of social media networks such as Facebook, Instagram and Linkedin. SMM develops a loyal and engaged following and ultimately increases sales.
Digital in South Africa is on an upward trajectory and your company should be taking part in SMM and digitization in order to optimise its marketing journey.
IT’S ALL ABOUT THE PLAN
With a purposeful, targeted social media marketing (SMM) strategy, social media is capable of delivering better results than any other media platforms, at a fraction of the cost. Social media marketing enables cost-effective strategic campaigns aimed at a pre-defined and far more relevant target market.
Marketing Objectives
The first step is to clearly define the business and marketing objectives of your company. What are the goals your company is trying to achieve? When do you want to achieve them by and how do you measure success? This is a very important step in SMM.
Social Media Audit
Before we can create a new marketing strategy, we need to first understand exactly what the business is doing on social media and how effective it is. Which networks are in use and active. Size of those networks and level of engagement.
SMM Strategy
Once a few different activities have been selected (e.g. how-to guides, promotions etc.), we will then generate strategic ‘ideas’ for each activity. We start with the social media networks that have been chosen and brainstorming strategic ideas.
Strategy Implimentation
To avoid stress we’ll provide the company with an SMM calendar. This provides a monthly snapshot of the type of social media activity that has been planned and when it is due to be published. If you don’t have the time we’ll do the implementation for you.
The effectiveness of paid social media as a lead generation, conversion and acquisition channel is improving constantly. If you want to be part of the action and benefit with your own social media ads, you need to know where your target market is hanging out.
LET’S TALK SOCIAL
Facebook is arguably the biggest social media network. It is a popular social media marketing platform for businesses. Retarget website visitors
Brands eagerly adopted the platform, particularly those with beautiful imagery. Instagram offers sponsored ads and so much more.
LinkedIn is the world’s largest professional network. Linkedin is great for B2B paid advertising and can be a great lead generation tool.
Twitter is the personal or brand network of choice mainly for celebrities and politicians. It is essentially a micro news and blogging platform.
From a traffic perspective, Pinterest has become similar to Google in that Pinterest helps people search and find content and new ideas.
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