Corporate Identity

What is corporate identity

Corporate Identity is a visual representation of your company.  It is how the brand wants to be perceived, internally and externally. It reflects the organizations overall business objectives and brand values.  The company’s Corporate Identity must have a clear meaningful message.  If this is something you need help with OhFunnel is the place to be.

Brand Name & Voice

The name of the organisation should be correctly used by everyone in the company. The tone represents the emotion conveyed through the message

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Tagline

Taglines and catchphrases represent the words and language you use when marketing.  It’s also important that these catchphrases are consistent and not altered.

Logo

The logo must differentiate the business, capture the attention of the audience, and reflect the business’ core values. Must be different and memorable.

Design

From imagery to colours to fonts, your design should be consistent throughout all mediums such as packaging, uniforms, print ads brochures, online campaigns etc.

In this ever-changing society, the most powerful and enduring brands are built from the heart.
They are real and sustainable – Howard Schultz, Chairman and CEO of Starbucks

Do you need brand guidelines?

Brand consistency builds brand integrity.  Once you’ve created all the elements of your corporate identity a set of detailed brand guidelines are needed to help ensure their successful application. Brand guidelines are produced so that everyone in your company from designers to IT managers is working towards the same brand vision.

So if you need help with this, OhFunnel is your guide.

Do you need brand guidelines?

Brand consistency builds brand integrity.  Once you’ve created all the elements of your corporate identity a set of detailed brand guidelines are needed to help ensure their successful application. Brand guidelines are produced so that everyone in your company from designers to IT managers is working towards the same brand vision.

So if you need help with this, OhFunnel is your guide.

Let’s Start Something new
Say Hello!

Whether it’s a logo, brochure or online campaign we are your guide.  Get in touch with us so we can start something new.

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