Brand Identity
What is it anyway?
Brand Identity is a visual representation of your company. It is how the brand wants to be perceived, internally and externally. It reflects the organizations overall business objectives and brand values. The company’s Brand Identity must have a clear meaningful message. OhFunnel is your brand sidekick, let’s start a new project!
Brand Name & Voice
The name of the organisation should be correctly used by everyone in the company. The tone represents the emotion conveyed through the message
Tagline
Taglines and catchphrases represent the words and language you use when marketing. It’s also important that these catchphrases are consistent and not altered.
Logo
The logo must differentiate the business, capture the attention of the audience, and reflect the business’ core values. Must be different and memorable.
Design
From imagery to colours to fonts, your design should be consistent throughout all mediums such as packaging, uniforms, print ads brochures, online campaigns etc.
In this ever-changing society, the most powerful and enduring brands are built from the heart.
They are real and sustainable – Howard Schultz, Chairman and CEO of Starbucks
Do you need brand guidelines?
So if you need help with this, OhFunnel is your guide.


Do you need brand guidelines?
So if you need help with this, OhFunnel is your guide.